Support Center
Frequently Asked Questions
Everything you need to know about Insider Pass, the technology, and how we help you build an owned audience.
Why Use Wallet Passes
Why should my brand use wallet passes?
Wallet passes give you a direct line to your customers' lock screens without requiring an app. They're fast to add, easy to manage, and provide far higher engagement than email or SMS.
What makes wallet passes better than traditional loyalty cards?
They're always accessible on your customer's phone, update automatically, and allow real-time notifications and dynamic rewards—features physical cards can't offer.
Do wallet passes really drive more engagement?
Yes. Brands see significantly higher visibility because notifications land directly on the lock screen, making them harder to miss compared to email or SMS.
Will this replace my existing SMS or email marketing?
No. Wallet passes enhance your current channels. They give you a new, ultra-high-engagement layer that works alongside SMS, email, and social.
Are wallet passes easy for customers to add?
Very. Customers tap one button, and the pass instantly appears in Apple Wallet or Google Wallet. No app download required.
How the Technology Works
Do I need technical knowledge to use Insider Pass?
No. We handle all the technical setup and developer onboarding for you. You'll get a fully integrated pass system without touching code.
How does POS integration work?
Our developers integrate your POS directly for you. This ensures your pass can be scanned at checkout for loyalty rewards, member verification, or offers.
How do push notifications get delivered?
When a user adds your pass, they automatically opt in. This allows you to send real-time updates directly to their lock screen through Apple and Google Wallet.
Can we trigger location-based notifications?
Yes. You can send automatic notifications when customers are near your stores, events, or partner locations.
Is this secure?
Absolutely. Wallet passes use native Apple and Google Wallet infrastructure, which is highly secure and trusted by millions of users.
Billing & Account Questions
How does billing work?
We charge on an annual basis, which covers developer onboarding, pass setup, and ongoing platform access.
Is there a minimum commitment?
Yes. You can cancel anytime within the first 60 days. If you cancel, we refund the remaining amount minus $500, which covers developer onboarding costs.
What does the annual fee include?
It includes your wallet pass setup, developer onboarding, POS integration, unlimited notifications, and ongoing improvements to the platform.
Do you offer month-to-month plans?
Not currently. Because every pass requires developer onboarding and setup, we only support annual plans.
Can I upgrade or change my plan later?
Yes. You can upgrade your plan at any time, and we'll prorate the cost based on your remaining subscription period.
Still have questions?
Can't find the answer you're looking for? Our team is here to help you get started with your loyalty program.